Early box paper: Heddon box brochures

By Dr. Michael Echols

These early paper brochures are from Heddon's early boxes.

They were typically placed in the boxes with the lure as an advertisement. 

The "Why of it!" brochure was found in the early wood boxes.

The lure was wrapped in these 'Dowagiac' marked tissue papers

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A FULL TOPICAL INDEX FOR ECHOLS ANTIQUE LURES
A LIST OF ALL EARLY FISHING LURES IN THIS COLLECTION